| The Migala Report - Archives
January 2008 - Volume 5 (Issue 4)
Loyalty
rewards: Diamondbacks
evolved variable pricing to benefit full-season subscribers
Bulk sales:
Teams find ticket
sales stack up at Costco
Sponsorship
Symbiosis: Merging
the heart and mind
Garbage
Pail Kids: Rams
creativity shows path to landing Waste Management
From the
Publisher's Desk: January
2008
February 2008 - Volume 5 (Issue 5)
Nothing
Minor About Promotions: Plan
B Branding Survey outlines baseball promotions
You've
Got Mail: 9
can't miss tips to increase your email ticketing efforts
Change
is Good: A
look into how organizational changes landed a naming deal
Light Bulb:
A look into
idea generation for sponsorship
From the
Publisher's Desk: February
2008
March 2008 - Volume 5 (Issue 6)
Commitment
rewards: Ticket
pricing strategy benefits full-season buyers
Treasure
Hunt: How
the Pirates plan to revamp their season ticket strategy
Insurance
policies: An
examination into sponsorship performance clauses
Coffee
talk: Intimate
conversations with sponsorship executives
From the
Publisher's Desk: March
2008
April 2008 - Volume 5 (Issue 7)
Everyone's
a Winner: Nationals
look to boost ticket database through lottery tie-in
Take Me
Out to Dinner: All
You Can Eat Sections Become Mainstays for MLB
Law School:
Attorney General
Looks into University Promotion
Close Shave:
Bruins Create
Unique Sponsorship with Razor Zamboni
From the
Publisher's Desk: April
2008
May 2008 - Volume 5 (Issue 8)
Draft Notice:
Timberwolves
generate buzz with season ticket promotion
I want
my $2: Blue
Jays ticket promo doubles trouble
Setting
Objectives: How
to determine sponsor objectives, define ROO metrics, satisfy
stakeholders and close deals
Case Study
by Sports Media Challenge: 7
Radical Rules to Leverage Online Sports Fan Buzz
From the
Publisher's Desk: May
2008
June 2008 - Volume 5 (Issue 9)
Flex-pack:
Rangers adjust
pricing to compensate for lagging ticket sales
Sprinting
Ahead: Ticket
inventory used as part of NASCAR promotion
Bleeding
Blue: Dodgers
land JetBlue as new sponsor
X(box)
Marks the Spot: Sounders
find a partner in Microsoft for their Qwest
From the
Publisher's Desk: June
2008
July 2008 - Volume 5 (Issue 10)
Formulating Game Theory: Braves Develop an in-house system to forecast attendance
Room for Growth: Suns Find New Revenues and Data with Locker Room Tour
Picture Perfect Sponsorship: Kodak Snaps Ideal Image in PGA Deal
Olympic Preview: Sponsors talk about their plans for Beijing
From the
Publisher's Desk: July
2008
August 2008 - Volume 5 (Issue 11)
Fueling Creativity: Economic decisions spark creative ticket packages
Family Matters: Family-orientated promotions and ticket programs
Animal Instinct: Nationals Lasso Zoo Deal
Dream Team: USA Basketball's Sponsor Lineup
From the
Publisher's Desk: August
2008
September 2008 - Volume 5 (Issue 12)
Timing Is Everything: Dodgers Jumpstart Early Renewals
If They Don't Win It's Shame: Stanford Ticket Offers Promises Guarantee
Tool's Gold: MLS Teams Sign Construction Sponsorships
Too much fun? No such thing at the ballpark
From the
Publisher's Desk: September
2008
October 2008 - Volume 6 (Issue 1)
Priceline: Blues Introduce "Name Your Price" Ticket Offer
State of Promotions: Plan B Annual Study
The GameOps Interview: Promotions, Sports and Marketing
Minoring in Promotions: The Best Minor League Promotions of 2008
From the
Publisher's Desk: October
2008
November 2008 - Volume 6 (Issue 2)
Staycation: Redbirds 9-Inning Vacation Campaign leads to 15% sales increase
Numbers Game: Tix Prices Reflect Changing Economy
Market Call: Banks Still Investing in Sports
Open For Business: Nets Create High Point Solutions Business Center
From the
Publisher's Desk: November
2008
December 2008 - Volume 6 (Issue 3)
Help Wanted: Nets Aid Unemployed
Women's Wide Web: Gonzaga Campaign Fuels Sales
Guest Column: Bailing out a Stadium? The Cautionary Tale of Citi Field
Buying Tips: Merchandising Trends for 2009
From the
Publisher's Desk: December
2008 |
