The Migala Report - Archives

January 2008 - Volume 5 (Issue 4)

Loyalty rewards: Diamondbacks evolved variable pricing to benefit full-season subscribers

Bulk sales: Teams find ticket sales stack up at Costco

Sponsorship Symbiosis: Merging the heart and mind

Garbage Pail Kids: Rams creativity shows path to landing Waste Management

From the Publisher's Desk: January 2008

February 2008 - Volume 5 (Issue 5)

Nothing Minor About Promotions: Plan B Branding Survey outlines baseball promotions

You've Got Mail: 9 can't miss tips to increase your email ticketing efforts

Change is Good: A look into how organizational changes landed a naming deal

Light Bulb: A look into idea generation for sponsorship

From the Publisher's Desk: February 2008

March 2008 - Volume 5 (Issue 6)

Commitment rewards: Ticket pricing strategy benefits full-season buyers

Treasure Hunt: How the Pirates plan to revamp their season ticket strategy

Insurance policies: An examination into sponsorship performance clauses

Coffee talk: Intimate conversations with sponsorship executives

From the Publisher's Desk: March 2008

April 2008 - Volume 5 (Issue 7)

Everyone's a Winner: Nationals look to boost ticket database through lottery tie-in

Take Me Out to Dinner: All You Can Eat Sections Become Mainstays for MLB

Law School: Attorney General Looks into University Promotion

Close Shave: Bruins Create Unique Sponsorship with Razor Zamboni

From the Publisher's Desk: April 2008

May 2008 - Volume 5 (Issue 8)

Draft Notice: Timberwolves generate buzz with season ticket promotion

I want my $2: Blue Jays ticket promo doubles trouble

Setting Objectives: How to determine sponsor objectives, define ROO metrics, satisfy stakeholders and close deals

Case Study by Sports Media Challenge: 7 Radical Rules to Leverage Online Sports Fan Buzz

From the Publisher's Desk: May 2008

June 2008 - Volume 5 (Issue 9)

Flex-pack: Rangers adjust pricing to compensate for lagging ticket sales

Sprinting Ahead: Ticket inventory used as part of NASCAR promotion

Bleeding Blue: Dodgers land JetBlue as new sponsor

X(box) Marks the Spot: Sounders find a partner in Microsoft for their Qwest

From the Publisher's Desk: June 2008