| The Migala Report - Archives
January 2007 - Volume 4 (Issue 4)
Death
of a Salesman: How
to bring more selflessness into your sponsorship sales
A Tale
of Two Cities: The
Changing Face of Naming Rights
Out of
the box: Outsourcing
ticket sales strategies drive new opportunities
A New Year:
New Year Resolutions
from Sports Business Executives
From the
Publisher's Desk: January
2007
February 2007 - Volume 4 (Issue 5)
Fantasy
Island: A
look into team-based opportunities of fantasy sports
You Got
Served: A
look into Sponsor Services strategies
Ticket
Tactics: A
Special Report on Season Ticket Inquiries
Holiday
Hoopla: Turning
an ordinary day into a sacred day
From the
Publisher's Desk: February
2007
March 2007 - Volume 4 (Issue 6)
The Turning
Tide of Technology: New
sponsorship inventory
RO-'Why':
An articulate
look into ROI
Parking
lot drives revenue growth: A
look into parking space business opportunities
Competitor
Appreciation Day: Know
thy Neighbors
March 2007:
From the Publisher's
Desk
April 2007 - Volume 4 (Issue 7)
Dare to
Dream: How
an NHRA team is profiting from fan ownership
A Sense
of Community: Minor
league teams find adaptation key to long-term revenue growth
Raising
the Bar (Code): In
Search of the Elusive Golden Ticket
Tech lesson:
How technology
is changing the face of athletic fundraising
April 2007:
From the Publisher's
Desk
May 2007 - Volume 4 (Issue 8)
EXTRA!
EXTRA!: Teams
find new revenues in press sections
Field &
Revenue Stream: Timber
Rattlers reel in new sponsor with field naming deal
Eat 'em
and Smile: Teams
find success with all-you-can-eat sections
Walk the
Line: How
the Cubs are learning about their fans through gameday strolls
May 2007:
From the Publisher's
Desk
June 2007 - Volume 4 (Issue 9)
The Right
Stuff: An
insider's look into how the Predators grew Sommet Group from
local partner to naming deal
Guest Column:
The How and
Why on Sponsorship Fulfillment Reporting
Blog wild:
Hawks and Thrashers
find new ticket revenues through blogs
Ticket
Tips: 100
ways to use your season tickets
June 2007:
From the Publisher's
Desk
July 2007 - Volume 4 (Issue 10)
Measuring
Stick: How
Nielsen is Helping Sponsors Measure Sponsorship
Guest Column:
The Ten Commandments
of Sponsorship and Alliance Marketing
Force Fanatics:
Who are they
and why do they come?
Picture
this: New
data collection option for ticketing executives
July 2007:
From the Publisher's
Desk
August 2007 - Volume 4 (Issue 11)
Survey
Says: An
overview of how to survey fans on-site
Chew on
this: Nets
secure off-season naming rights
Not in
the Red: How
to grow attendance even with a losing record
Phone Orders:
Rangers go mobile
with ticket sales tool
August
2007: From
the Publisher's Desk
September 2007 - Volume 4 (Issue 12)
Planned
Promotionhood: Plan
B. minor league study takes guesswork out of promotional schedule
Free Advice:
Grizzlies find
success in fan advisory board
Attention
Getting Device: Campaign
gets people seeing stars
Home Ice
Advantage: Panthers
take sponsors home with player party
September
2007: From
the Publisher's Desk
October 2007 - Volume 5 (Issue 1)
Rock Group:
How to grow
your group sales by 300% in 3 years
Moneyball
Marketing: How
the Bulls automate their e-ticket marketing
Team As
Agency: Expanding
Your Roster
Teams See
Green in Green: How
the Red Sox are unleashing a monster of a green program
October
2007: From
the Publisher's Desk
November 2007 - Volume 5 (Issue 2)
Buyer Be
Aware: Money
back guarantee for season tickets
Staff Infection:
A look into
gameday employees gripes and wishes
Transcend
Performance: Team
marketing messages begin with brand truths
Getting
the Shot: Canon
NFL sponsorship blends arts and science philosophy
November
2007: From
the Publisher's Desk
December 2007 - Volume 5 (Issue 3)
Capital
Growth: Natural
resources lead to new ticket sales
Live Aid:
Diamondbacks
to pay for season tickets for some in need
Attention!
How to get noticed
by sponsors in a modern sponsorship sales environment
Key to
new sponsor revenues: Enhance
don't interrupt
December
2007: From
the Publisher's Desk
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