| The Migala Report - Archives
January 2006 - Volume 3 (Issue 4)
Vending
Machine: A
look at how to increase revenues through vendor partnerships
Arena Media
Networks: Sponsor Scouting
Report - Quick Service Restaurant Data Analysis
Postage
Increase: How
postage increase will impact ticketing direct marketing efforts
A Devil
of a Job: A
look into how the Tampa Bay Devil Rays are re-establishing
their brand
A New Year:
'06 New Year's
Resolutions from Six Migala Report Subscribers
From the
Publisher's Desk: January
2006
February 2006 - Volume 3 (Issue 5)
Acting
lessons: The
GMR approach to activation sponsorship
Arena Media
Networks: Sponsor Scouting
Report - Wireless Data Analysis
Calling
card: A
look into the Pepsi Center's telemarketing approach
On the
same page: How
ticket operations and ticket sales are working together
Guest Column:
The DIAPHORANTA
and Transformational Sports Marketing
From the
Publisher's Desk: February
2006
March 2006 - Volume 3 (Issue 6)
Authentication
process: Teams
begin to learn value of authenticating sponsor experience
in-stadium
Arena Media
Networks: Sponsor Scouting
Report - Satellite Radio Analysis
Phil' er
up: Phillies
bar coded ticket worth enhances seat value
Charge
it! Padres
find increase in adoption of credit card tickets
From the
Publisher's Desk: March
2006
April 2006 - Volume 3 (Issue 7)
Growth strategy:
A
look into how to cultivate and cold call new sponsors
Arena Media Networks:
Sponsor Scouting
Report - Satellite Radio Analysis
Growth strategy:
A
look into how to cultivate and cold call new sponsors
Kirby Puckett Memorial Service:
A
first-person look into the logistics of planning such an event
From the Publisher's Desk:
April
2006
May 2006 - Volume 3 (Issue 8)
Prospect Handbook:
Tips
from sponsors on how to more effectively get their attention
Arena Media Networks:
Sponsor Scouting
Report - Satellite Radio Analysis
Price Wars: Variable
pricing and unpublished pricing fuel future ticket trends
Long-term commitment:
Multiple-year
season ticket offering gains momentum
From the Publisher's Desk:
May
2006
June 2006 - Volume 3 (Issue 9)
Timber!:
Chicago Rush
turn lumberyard deal into new revenues for sponsor and team
Arena Media
Networks: Sponsor
Scouting Report - Quick Service Restaurant
Not Just
a Ticket: Insights
into offering season-ticket benefits packages
Nothing
but Net: NBA
team Nets $150,000 in ticket revenue from game night charity
tie
Real Life
Scenario: What
Would You Do?
From the
Publisher's Desk: June
2006
July 2006 - Volume 3 (Issue 10)
To heck
with tradition: Teams
secure new sponsor revenue with unique sponsors
Arena Media
Networks: Sponsor
Scouting Report - Office Supply Retail
Sittin'
pretty: Discover
new ticket revenues by reconfiguring existing space
Diversity
ticket: River
Cats open up revenue streams with non-baseball ticketed events
Quality,
Not Quantity: Targeted
activation increases the quality of brand interaction
From the
Publisher's Desk: July
2006
August 2006 - Volume 3 (Issue 11)
Book review:
How to make
your sponsorship recaps more valuable
Arena Media Networks:
Sponsor Scouting
Report - Domestic Automobile
Golden
ticket: Analysis
of ticket pricing increases
Growing
pains: Lessons
to turn failure into success
From the Publisher's Desk:
August
2006
September 2006 - Volume 3 (Issue 12)
What's In a Name: A
Look Into How to Properly Plan a Stadium Name Change
Arena
Media Networks: Sponsor
Scouting Report - Insurance
It's Hot
Out There: How
two organizations are growing their ticket sales through outside
sales initiatives
Anything
but Small: Much
Ado about Mini-Plans
From the Publisher's Desk:
September
2006
October 2006 - Volume 4 (Issue 1)
Loyalty Marketing: Where
is the Loyalty?
Arena
Media Networks: Sponsor
Scouting Report - Beverage: Soft Drink
When the
Limelight Fades: Strategies
for Selling Tickets After Your Team is Eliminated
Group outing:
Strategies to
grow group ticket sales
From the Publisher's Desk:
October
2006
November 2006 - Volume 4 (Issue 2)
Gateway to New Sales: Rams
find 25% increase in sponsorships by looking in the mirror
Survey Says: New
Partnership to Revolutionize Fan Data
Promoting
to the Proper People: Non-traditional
advertising techniques that work
Life of
Luxury: Emerging
strategies to sell suites
Guest Column:
Diamond Culture
Shock
From the Publisher's Desk:
November
2006
December 2006 - Volume 4 (Issue 3)
Sponsorship
Retention: Are
properties getting it right?
Arena Media
Networks: Sponsor
Scouting Report - Financial Services
Inject
a Phenomenom: Viral
Marketing at Its Best
Guest Column:
Attracting Fans
in the Richest and Toughest Sports Market in History
Forward
Thinking: Valuable
NFL Team Promotions
From the
Publisher's Desk: December
2006
|
