The Migala Report - Archives

January 2005 - Volume 2 (Issue 4)

SPONSORSHIPS
For sales: Learn how to create new inventory that is right under your nose

Measuring stick: How to more effectively monitor the impact of a sponsorship

TICKETS
New world: How to grow ticket sales through interactive channels

Nice package: Ideas to package ticket offerings together to increase sales

GUEST COLUMN
Loyal to a T: Insights on how to grow fan loyalty programs

EXTRA
Learn what resolutions sports marketers are pledging for 2005!

February 2005 - Volume 2 (Issue 5)

SPONSORSHIPS
The Insider: Get inside information direct from a sponsor to learn how they evaluate sponsorship decisions

Activation Strategies: Discover how teams are assisting sponsors to better activate their sponsorships

TICKETS
Priceline: How to determine if variable ticket pricing is right for your organization and how to structure the correct variables

Retention center: Learn how to maximize the fan experience to create lasting impressions to keep fans coming back and increase ticket sales

MARKETING
Work Startage: Discover some of the most successful marketing ideas that evolved from labor stoppages

EXTRA
Happy Valentine's Day: Learn some fun ideas that teams are doing to spread the love to their ticket buyers

March 2005 - Volume 2 (Issue 6)

SPONSORSHIPS
Bunch of Rejects: A look into how teams have overcome sponsor objections and disinterest to secure meetings

Outside the box: Ideas to create sponsorship opportunities outside of the stadium

TICKETS
Long-term commitment: Learn how to capitalize on the growing trend of multiple-year ticket packages

Full house: Strategies to sell tickets to lesser demand games

MARKETING
Mascot marketing: Examine some unique methods to generate incremental revenue from your mascot

EXTRA
Tough sell: What is the toughest piece of inventory your property has to sell?

April 2005 - Volume 2 (Issue 7)

SPONSORSHIPS
Sense of renewal: Learn appropriate times to ask a sponsor about renewing their deal

From the sponsor's desk: MasterCard International Vice President of Global Sponsorship & Events Bob Cramer pens his inaugural column on sponsorship

TICKETS
Flex your muscles: A look into successful flexible ticket packages

You've got mail: How to use e-mail more effectively to sell tickets

EXTRA
In your shoes: Leading sponsor executives tell us what they would do first if they were working for a property

May 2005 - Volume 2 (Issue 8)

SPONSORSHIPS
Bucks starts here: Insights from CEOs of top sports sponsors on how the boss views sports sponsorship decisions

Sense of entitlement: Understand how to package, price and sell a team's title sponsorship

TICKETS
Tough sell: Learn some successful "roll up your sleeves" ticket sales techniques that are creating double-digit percentage growth

Collection house: Effective strategies to collect e-mail addresses for future ticket mailings

EXTRA
Shoe is on the other foot: What would be the first thing property executives would do if they went to work for a sponsor?

June 2005 - Volume 2 (Issue 9)

SPONSORSHIPS
Returns: Sponsorship executives outline how they determine return-on-investment formulas for their sponsorships

Two's a crowd: A fresh look into how teams are dividing categories to sign competing companies

TICKETS
Cost effective: A look into when is the right time to increase ticket prices

Lettermen: Examining effective season ticket renewal letters

EXTRA
F to an A: How sports marketers have overcome and learned from failures

July 2005 - Volume 2 (Issue 10)

SPONSORSHIPS
Total recall: How to more accurately track sponsor recall from fans

Sweet Charity: Successful strategies to tap into community relations budgets for new sponsorship dollars

TICKETS
Use me: Insights into effective ticket usage strategies

Corporate Tickets: Effective ways to utilize relationships with sponsors in order to increase ticket sales

EXTRA
Hire Ground: Executives outline what traits they look for when hire sales people

August 2005 - Volume 2 (Issue 11)

SPONSORSHIPS
Finders keepers: Discover successful methods to identify new sponsor leads

The Closer: Understand new methods to more effectively close sponsorship negotiations

TICKETS
Video killed the renewal letter: How the Dallas Stars are using video to drive renewals

Members Only: Learn how teams are shifting their season ticket holders into membership plans

EXTRA
The Apprentice: A unique look into how teams are utilizing their sales and marketing interns

September 2005 - Volume 2 (Issue 12)

SPONSORSHIPS
Overdelivery: Understand simple tactics to consistently add value for sponsors

Group Therapy: Both sides voice frustration in sponsor relations

TICKETS
Better to give: Generate new giveaway ideas that drive ticket sales

Honesty is the best policy: Learn how to earn trust (and long-term sales) with your season ticket holders

MARKETING
Book it: Sports marketers share their favorite books and resources that fuel their creativity

GUEST COLUMN
Driving Revenue Generation with Purpose-Built Marketing

October 2005 - Volume 3 (Issue 1)

Fan First: A First Person Account of a Sponsored Promotion

Arena Media Networks: Sponsor Scouting Report - Monthly Look at Sponsorship Categories (Soft Drink)

Voice of Reason: How to Leave a Better Voice Mail Message for a Prospect

Street smarts: Using ambush marketing tactics to increase ticket sales

Guest Column: Effective sponsorship activation through youth sports

From the Publisher's Desk: October 2005: Both sides voice frustration in sponsor relations

November 2005 - Volume 3 (Issue 2)

The Right Way: A look at how to bring more integrity into your sponsorship efforts

Arena Media Networks: Sponsor Scouting Report - Monthly Look at Sponsorship Categories (Beer)

Service with a Smile: An examination into how customer service can impact relationships with ticket buyers

Service with a Smile (cont'd): Sample e-mail message from Brian Sabean to Giants season ticket holders

Inside Job: How to maximize the in-stadium crowd for generating future ticket sales

Customer relations: An overview of how customer data can drive incremental sales for your organization

From the Publisher's Desk: November 2005: The New Migala Report

December 2005 - Volume 3 (Issue 3)

Painful Divorce: Why Sponsors Leave

Arena Media Networks: Sponsor Scouting Report - Monthly Look at Sponsorship Categories (Bank)

Net gain: A look inside a referral program that generates ticket sales

Championship Ticket: How the chicago white sox leveraged their championship to grow season ticket sales

The secondary marketplace: A first person perspective from StubHub

Happy Holidays: Corporate Partner Christmas and Holiday Gifts

From the Publisher's Desk: December 2005