| The Migala Report - Archives
January 2004 - Volume 1 (Issue 4)
Sponsorships
Presenting sponsor:
How
to jazz up your sponsorship sales presentations
Hand
outs: Charitable
tie-ins that can instantly increase your sponsorship revenue
Tickets
Price is Right:
How
to more effectively price your tickets to maximize sales and
revenue-potential
Think different:
Finding
new ticket buyers through Internet marketing and How Updated
Ticketing Technology Can Impact the Bottom Line
February 2004 - Volume 1 (Issue
5)
Sponsorships
Bottom of the ninth:
How
to more effectively approach sponsorship negotiations
Tie 'em
up: Ideas
to increase sponsorship revenue through retail ties
Tickets
Spammer time:
How
the Federal Government's new anti-Span laws will impact ticket
sales and what teams are doing about it
Collection house:
New
ways to collect gameday attendee and fan information to utilize
for future ticket sales
Marketing
Innovation on Demand:
Learn how the
Chicago Cubs continually raise the marketing bar each year
with revolutionary and fresh initiatives
Featured Guest
Column
Team As Brand
By Keith Bruce, Executive Vice President
of Global Sports, The Radiate Group
March 2004 - Volume 1 (Issue 6)
Sponsorships
What's the buzz:
Activation is
the buzzword among marketers. Learn how to use activation
to create marketing partnerships
Be a good
host: How
to increase revenue through non-traditional hospitality outings
Tickets
Group outings:
How to increase
your organization's group sales numbers
Commissioned
work: How
to effectively establish sales commission structures that
create results
Marketing
Toronto
Blue Jays Director of Consumer Marketing Jim Bloom explains
how sports marketers can find new ideas by watching Willy
Wonka
Featured Guest
Column
Avoiding the Ambush:
Protecting Your
Investment in Sports Marketing
By Kirk Sullivan, Senior Counsel, Foley & Lardner
April 2004 - Volume 1 (Issue 7)
Sponsorships
Sponsor Architect:
How to ensure
that your sponsorship blueprint is right for your facility
and market
Lookin'
back: How
to improve year-end sponsor proof-of-performance books
Tickets
Timing is everything:
A look a different
times to send out season ticket holder mailings
Happy customer:
Creative ways
to keep your season ticket holders happy throughout the year
Marketing
Moneyball Marketing:
The Migala Report
sits down with Moneyball writer Michael Lewis to provide some
insights into what sports marketers can learn from the book
May 2004 - Volume 1 (Issue 8)
Sponsorships
Name game:
A look into
how to generate revenue from sub-section naming rights in
your facility
Trading
Spaces: How
to examine new revenue opportunities that exist within your
facility
Tickets
Soft money:
Teams find double
digit increases with season ticket payment plans
Integrated
marketing: How
merging the sales efforts of the ticketing and sponsorship
departments can lead to greater revenues
June 2004 - Volume 1 (Issue 9)
Sponsorships
Achtung Baby:
How to increase
your property's chances of getting a
prospective sponsor's attention
Just Say
Yes: Feedback
from sponsors on how to understand if they are really interested
in spending dollars with your organization
Tickets
Referral programs:
How to utilize
your current customers to attract new ticket buyers
Benefits
package: Proven
ideas to offer compelling perks to your season ticket customers
Marketing
Internet Sponsorship
Time to Cash In
By Kirk Berridge,
Marketing Consultant and former San Francisco 49ers and San
Jose Sharks marketer
July 2004 - Volume 1 (Issue 10)
SPONSORSHIPS
Reaching the summit:
A look into
how to successfully hold a summit of your organization's sponsor
decision-makers
Breaking
tradition: A
profile of some non-traditional inventory that is
getting the attention and dollars of sponsors
TICKETS
Displaced fans: How
to improve your sales efforts to fans outside your
market
Teamwork:
How to work
together with other teams in your market to improve collective
sales efforts
MARKETING
Creating Customer Evangelists:
How Loyal Fans
Become a Volunteer Sales Force
By Ben McConnell and Jackie Huba
August 2004 - Volume 1 (Issue 11)
SPONSORSHIPS
Talking heads:
Feedback from
leading sponsor decision-makers on how properties can improve
relations with sponsors
Price is
right: How
to better justify to companies the price of a sponsorship
TICKETS
Mini-Me: How
to improve your mini-season ticket plan sales
Should we
do it?: How
to know if a gameday promotion is a good idea and will lead
to incremental ticket sales
Featured Guest Column
Players Club:
Strategies to
motivate your players to be more willing to participate in
marketing initiatives
September 2004 - Volume 1 (Issue 12)
SPONSORSHIPS
Working together:
Successful ideas
to create cross-promotional opportunities among existing sponsors
Survey
says: How
to accurately survey your fans to collect information that
sponsors need to know
TICKETS
Ethnic studies:
How to create
ethnic promotional nights that grow ticket sales
Honeymoon's
Over: Grow
ticket sales after the facility or team championship isn't
so new anymore
FEATURED GUEST
COLUMN
Reduce cold
calls for ticket sales with increased emphasis of referral
marketing
By Jim Kahler, Executive Director,
MBA Sports Business Program W.P. Carey School of Business,
Arizona State University
October 2004 - Volume 2 (Issue 1)
SPONSORSHIPS
New model:
Sponsors want
inventory that they can track and guarantees revenue. Find
out how some properties are delivering
Reverse
morality clause: Learn
insights on one item that properties should include in every
sponsorship contract
TICKETS
There is an "I"
in ticket: Individual
game ticket sales strategies that work
What's my inspiration: How
to keep the ticket sales staff motivated even when the team's
performance is not up to par
November 2004 - Volume 2 (Issue 2)
SPONSORSHIPS
Listen up: How
to build long-term sponsor relationships by improving how
you listen and service your sponsors
Strategies
for upselling clients: Learn
effective strategies to have sponsors invest more in their
partnership
TICKETS
Game plan: Sales
games that can motivate ticket staffs of all levels and sizes
Track star:
How to effectively
track if a ticket sales promotion was the variable for a successful
sales night
MARKETING
Activating sponsorship partnerships
to fill buildings: The
continuing evolution towards ticket sales prioritities
December 2004 - Volume 2 (Issue 3)
SPONSORSHIPS
Acquired taste: Sponsors
want data acquisition programs. We'll show you how to set
them up for success
Look presentable:
Learn unique
elements that sponsors want to see in presentation packets
TICKETS
Main Street: How
to leverage your community to grow ticket sales
Movin'
on up: Successful
strategies to upsell ticket customers
EXTRA
Shopping list: A
list of what teams are giving sponsors for holiday gifts
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