| The Migala Report - Archives
October 2003 - Volume 1 (Issue 1)
The trickle down effect of the much-publicized
Do Not Call Registry presents some encouraging news for team
sponsorship and ticket executives.
Our inaugural report profiles everything
you need to know to avoid hefty fines and capture new revenues
that the Registry creates.
Calling all teams: Understand
the Do Not Call Registry policies with this easy-to-read overview
of the laws that is written specifically for sports organizations
Ringing a new tune: Learn
how the Do Not Call Registry is creating some new sponsorship
opportunities for entrepreneurial sponsorship executives
Hot Call:
The Do Not Call
Registry threatens to end the cold call but learn why this
is great news for ticket sales executives
November 2003 - Volume 1 (Issue
2)
Sponsorships
Turning Cold Calls
into Hot Leads: Leading
sponsorship executives outline the do’s and don’ts
of cold calling
Loosen
Up: Flexible
sales strategies can lead to incremental sponsorship dollars
Tickets
Making cents of renewals:
Team executives
outline approaches to successful season ticket renewal strategies
I object!:
Insights into
how to train your ticket sales staff to overcome traditional
customer objections
December 2003 - Volume 1 (Issue 3)
Sponsorships
Turning Cold Calls
into Hot Leads, Part Two: Leading
sponsorship sales executives outline the do's and don'ts of
cold calling
Local call:
FCC’s
new wireless policy will create new sponsorship opportunities
for teams
Tickets
Land of the Free:
A
look into the impact complimentary tickets have on a team's
ability to sell
My buddy:
Heat and Suns
use internal program to improve relations with season ticket
holders
Featured guest
column
Relationship Selling:
Tips From The
Sponsor's Side
How To Build Your Brand and Your P&L Through Long Term
Relationship-Building
By Kevin Adler, Vice President of Sponsorships
& Events at Relay Sponsorship & Event Marketing
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